Defeat 90 | A Business Failure Rebellion
Defeat 90 is focused on creating opportunities for authentic conversation between entrepreneurs. The goal is to disrupt the unintentional isolation that happens to most entrepreneurs and promote vulnerable discussions. Every brave entrepreneur has their own war story that could be the missing piece someone else needs. Defeating the 90% failure rate will happen by empowering the collective to help each other navigate the minefields of owning a business. Also, understanding financial success is only one-half of what true success should look like; we push for deeper character found in accountability. There has to be an ongoing conversation focused on what a true, healthy entrepreneurial leader should look like in a successful endeavor. Defeat 90 is not just about lowering the failure rate in business. It is centered around the hope that by empowering healthy business leaders, the community that surrounds them will thrive because of their impact. If you want to join the rebellion you can find us at www.defeat90.com
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8 hours ago
8 hours ago
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In This Episode:
Building Resilience, Losing $18K on NFTs, and Fighting Back in a Retail Death Match
In this raw and inspiring episode, I sit down with my first-ever guest and longtime friend, Robert Kelly — a relentless entrepreneur who knows what it means to bet on yourself, take the hits, and keep moving forward.
Robert’s journey is anything but ordinary. From earning $5 an hour sweeping warehouses at 13 to running a six-figure business in his teens, he’s seen the highs and lows of entrepreneurship firsthand. But success? It was never a straight line.
Here’s what we dive into:
The $18,000 lesson in chasing shortcuts — how a cartoon bull NFT wiped out Robert’s investment and what it taught him about staying grounded.
When 19,000 people NFT Community vanish overnight — the harsh reality of hype-driven communities and how to rebuild from the rubble.
Winners vs. quitters — the key to thriving under pressure and innovating when it feels like the walls are closing in.
Complacency kills — the moment Robert realized "getting comfortable" almost cost him everything and how he clawed his way back.
The myth of passive income — why it’s not what you think and how to build a business that stands strong when the storm hits.
For every entrepreneur, creator, or builder navigating the grind, this episode is for you. The wins, the heartbreaks, the pivots, and those moments when quitting feels easier than fighting — we’re laying it all out. Unfiltered. Real.
Thursday Apr 10, 2025
Thursday Apr 10, 2025
Welcome to the Defeat 90 Show, which is dedicated to providing support and insights for entrepreneurs looking to overcome the 90% failure rate in business. This episode delves into the struggles faced by small business owners and offers a community-driven approach to learning from shared experiences. Through inspiring stories and practical advice, the show aims to challenge the status quo and build a supportive network where entrepreneurs can thrive together. Join us in this movement to redefine success, prioritize genuine connections, and foster a holistic understanding of entrepreneurship.
>>>Join the Defeat90 Collective - Click Here <<<